Historic House Hotels
United Kingdom

For over 10 years Peter da Silva has represented the three Historic House Hotels located in England and Wales. The hotels were donated to the National Trust and were the largest donation ever to the charity.

Peter da Silva has worked extensively with all three hotels to secure hundreds of articles in newspapers, magazines and on websites. The hotels have also appeared across several television shows and on the radio.

Each hotel has a dedicated media plan targeting national, regional, local and international media. The hotels have hosted many journalists who have delivered fantastic reviews and features.

Palais Amani
Morocco

For 8 years Peter da Silva has represented the leading independent hotel in Fez, Morocco’s second largest city. In that time, the hotel has expanded and added new bedrooms and Fez’s leading cookery school the ‘Fez Cooking School’.

The hotel has appeared in many articles across the UK media in newspapers and magazines but also online which has attracted a global audience. The hotel has also appeared across several in-flight magazines for airlines that serve Fez airport. With Ryanair who have a hub at Fez airport, a travel video was also created with the hotel.

The hotel has a bespoke media plan to target hundreds of publications to showcase Fez as an undiscovered destination, a foodie city and now easier to reach that ever before with more airlines and flights.

Absalon Hotel Group
Denmark

For 4 years Peter da Silva has represented two of Copenhagen’s leading family owned and run hotels: The Absalon Hotel and the boutique Andersen Hotel both in the hip Vesterbro neighbourhood.

The hotels have appeared across many newspapers, magazines and websites and featured in many in-flight magazines for airlines that serve Copenhagen. The Andersen Hotel relaunched in that time with a new campaign of design and media coverage was secured to highlight the new look.

The media plan included linking up with Copenhagen businesses, included within journalists’ itineraries, so features could showcase leading independent restaurants and the Danish Design Museum. These third party partnerships were managed by Peter da Silva.

Jardin des Douars
Morocco

This is the sixth year that Peter da Silva has represented one of Morocco’s leading, independent resort hotels in Essaouira. In that time, the hotel has added luxury villas and Essaouira airport has welcomed new airlines and new routes, including to London.

The hotel has appeared in articles across several travel sections showcasing it as affordable luxury, a family hotel and also a resort style hotel. The hotel was awarded ‘Best Hotel in Africa’ by Luxury Lifestyle Magazine after a review and reader feedback.

The media plan for the hotel was designed to target many editorial sections of the media, via a wide selection of journalists, emphasising the appeal of the property set in the Essaouira hills.

The Vineyard Hotel
United Kingdom

For 6 years Peter da Silva positioned The Vineyard Hotel in Berkshire, England as the UK’s wine hotel. The five-star hotel, a member of Relais & Chateaux is home to over 30,000 bottles of wine and offers WSET wine qualifications.

Peter da Silva secured hundreds of articles in print and online and also secured broadcast media coverage including competition slots on television. Articles included hotel reviews and also WSET features on securing a wine qualification while staying at a luxury hotel.

The hotel had a yearly media plan to target a wide range of publications. The media plans included restaurant and chef focuses, wine and sommelier focuses and travel and spa focuses. Peter da Silva also set up author lunch events working with book publishers and agents to offer a diary of exciting events.

Sail Cape Verde
Cabo Verde

A one-off project in 2014 took Peter da Silva and five journalists to two of the lesser known Cape Verdean islands – São Vicente and Santo Antão. Working with the tourist board, an airline, a yacht company and an independent guest house, the objective was to showcase these beautiful islands to a new audience with one-stop flights from London via Lisbon.

The campaign included media coverage both in print and broadcast. The newspaper coverage from both The Independent Newspaper and the Evening Standard Newspaper is still online. The journalists for these two titles are among the best-respected writers in the UK. The broadcast coverage was unique and Peter da Silva worked with Fashion TV for a global clip combining travel and fashion. This clip remains available online having been aired on Fashion TV for over a year.

M.Ou.Co. Hotel
Portugal

Peter da Silva Communications launched Porto’s latest and most unique hotel to the UK media in 2022 and 2023. The music hotel and cultural space is like no other in Portugal.

During the PR campaign, many British journalists were invited by us to visit Porto and stay at M.Ou.Co to write reviews and articles.

The hotel has been featured in a wide variety of newspapers, magazines, journals and on many websites. Most major media outlets covered Porto due to our campaign, including The Daily Telegraph, The Guardian, The Times, The Independent, National Geographic Traveller, British Airways’ High Life, Conde Nast Traveller, Glamour Magazine, Esquire Online, TimeOut and many others.

M.Ou.Co. now has a major online presence in the English language, reaching millions of people around the world linked to articles written by leading British journalists.

Lisboa Heritage Hotels 
Portugal

Lisbon has grown rapidly in popularity as a year-round destination for UK and US visitors and the number of new chain hotels opening in Lisbon over the past ten years has been immense. But for a truly authentic Portuguese hospitality experience, a stay in a historic hotel is unbeatable.

Peter da Silva was tasked with introducing the Lisboa Heritage Hotels portfolio of independent historic properties to the UK media at a time when Lisbon was appearing often across the UK press. The focus of the campaign was to celebrate the best of Portugal for visitors staying in these unique hotels. This included highlighting the history of the five properties, the central locations, the warm hospitality at each hotel and also authentic Portuguese experiences including fado concerts.

The hotels appeared across the leading UK media publications in print and online and were visited by a selection of journalists for first person reviews and features. The digital versions of the articles remain online today further enhancing the ongoing reach of the media coverage.

Llangoed Hall Hotel
Wales

Peter da Silva Communications relaunched Llangoed Hall to the UK media following the hotel’s multi-million pound refurbishment. A PR campaign celebrated this truly unique property in its wonderful Welsh countryside setting. The AA awarded Llangoed Hall; Hotel of the Year 2013/2014 Wales and throughout the campaign all major media brands reviewed the hotel.

Llangoed Hall had a vibrant history, formally known as Llangoed Castle dating back to 1632; it had always been a significant part of the Wye Valley. The Jacobean manor house was also the former home of Sir Bernard Ashley & Laura Ashley who transformed it in the mid-1980s. At the time, the refurbishment celebrated the heritage of the Laura Ashley brand. Many of the bedrooms feature original pieces by Laura Ashley herself. Indeed, the hotel is home to the very first garment Laura ever made.

The PR campaign celebrated the hotel’s history but always looking to the future with a foodie focus in the award-winning kitchen, the gardens, new plantings, the hotel’s updated design and the vast art collection dispersed throughout the hotel by artists including Whistler, Herman Dudley Murphy and James Cowie.

Media coverage highlights included The Sunday Times Newspaper which awarded the hotel ‘Country House Hotel of the Year 2014-2015’. The Daily Mail Newspaper’s Weekend Magazine declared Llangoed Hall as ‘Britain’s Most Romantic Hotel. The Daily Telegraph’s hotel critic awarded the hotel a score of 9/10 overall, with a 10/10 score for Style and Character. The hotel received many print and digital features.

Ah Amália Living Experience
Portugal

Peter da Silva Communications was appointed to run the UK PR campaign to highlight a new immersive exhibition celebrating a Portuguese icon.

It’s often hard to define the music best associated to a country but Portugal’s sound is Fado. Amália Rodrigues is the Queen of Fado. Since 2011, Fado has been classified by UNESCO as World Heritage (Intangible Cultural Heritage of Humanity).

The special project PR campaign was designed to target Portugal’s number one international tourist market – the United Kingdom, and also to establish a digital footprint promoting the exhibition in the English language. Furthermore the campaign targeted a wide variety of in-flight magazines looking at the vast number of airlines serving Lisbon.

Coverage appeared in Condé Nast Traveller, National Geographic Traveller, the Daily Mail Newspaper,  Luxury Lifestyle Magazine, Songlines Magazine, DRIFT Travel Magazine, easyJet Traveller Magazine, Atlas Magazine by Eithad Airways and Aegean Airlines’ blue Magazine amongst others.

Amália lives on and Ah Amália – Living Experience welcomes old and new fans to cherish and celebrate Portugal’s soul.