Managing Director
We are a boutique Communications & Public Relations agency representing award-winning hotels and travel brands. We work with print, digital and broadcast media.
We tell your story by generating extensive media coverage in newspapers, magazines, on websites and on television and radio. We create bespoke campaigns for your hotel and brand.
For almost 20 years, Peter da Silva has worked in communications and public relations. Since his independent, boutique consultancy launched in London in 2010, Peter has carved out a career representing award-winning hotels around the world.
In addition, he has developed unique relationships with journalists who write for all the leading newspapers, magazines, websites, blogs and work on national television and radio shows. All to promote hotels and destinations.
Before setting up the agency, Peter was Group Communications Director for a major hotel group and prior to that worked for a Soho lifestyle PR agency. With experience of both working in-house and running his own agency, he has literally sat on both sides of the table!
It has enabled him to respond to an ever-changing, fast-paced media landscape. Keeping premium brands relevant is paramount – and although print is still a hugely influential medium, online coverage is also key. Today, continuous communication is vital both in terms of raising a profile and delivering traffic and sales in a world where we are engaged 24/7. This includes everything from making sure your hotel is included in the leading round-ups of national newspapers to ensuring a glowing review or story about your hotel, is the first thing that comes up on an online search.
“Peter da Silva has represented both our hotels in Copenhagen successfully for four years to the UK media. He has sent us many journalists to write reviews and features on the Andersen and Absalon hotels and on short breaks in Copenhagen. He has also hosted successful press trips. Both hotels have appeared across the UK media in leading newspapers, magazines and on websites. The online articles also help attract guests from around the world and remain online for many years. Peter has also secured media coverage for us in a selection of in-flight magazines for airlines that serve Copenhagen. During the campaign we have worked with Peter on also promoting selected partners here in Copenhagen including restaurants and museums and he has secured media coverage for them also. Furthermore, Peter has liaised with the Danish tourist board both here in Copenhagen and London, again promoting both hotels. We have welcomed many journalists over the years and we have been happy with the variety and styles of articles.”
Karen Nedergaard, OwnerAbsalon Hotel Group Denmark
“Peter da Silva was Mouco Hotel's international choice to work on the hotel's positioning and international communications for two years. Peter da Silva Communications’ work was essential in introducing Mouco Hotel in the UK's leading and main media with a variety of high-quality journalists visiting the hotel, diverse articles and high-impact reviews published as a result. Mouco Hotel received coverage in leading publications which delivered significant returns. Thanks to Peter's consistent, high quality work, the UK market has become our third largest market.
Teresa Martins, General ManagerMouco Hotel Portugal
Peter is a proactive, versatile and committed professional with a great deal of market knowledge, good taste and respect for the particularities of each concept, and his work has had an essential impact on Mouco's success.”
“Peter da Silva is very proactive, reliable and professional. He accomplished all our expectations, bringing UK journalists to stay and experience our hotels and our city Lisbon, generating articles in newspapers, magazines and websites and delivering the promised results. We would not hesitate to recommend him to other hotels and we will certainly work with Peter da Silva again in the future. We are glad he approached our business to work with us.”
Ana Rodrigues, Marketing DirectorLisbon Heritage Hotels
“With relentless enthusiasm, Peter da Silva has found innovative and successful ways of guaranteeing high quality coverage in the UK print and online press for Palais Amani, Fez, Morocco. His ability to organise media visits and to ensure that the coverage actually happens makes him a very positive part of our marketing plan. Peter has definitely put our hotel on the map.”
Jemima Mann-Baha, OwnerPalais Amani Hotel Morocco
“Travailler avec Peter da Silva Communications est vrai bonheur. Peter a une connaissance parfaite de la presse anglaise et un réseau performant. Il a su définir une stratégie permettant de faire connaître notre petit paradis au travers de nombreuses publications significatives et qualitatives. Il a par ailleurs toutes les qualités nécessaires au bon fonctionnement opérationnel : rigueur, réactivité, justesse, créativité, reporting, etc. Enfin, il a également de nombreuses qualités humaines qui, au-delà de son efficacité, permettent une collaboration dynamique et plaisante. Il est définitivement celui qui a permis au Jardin des Douars de se faire connaître sur le marché anglais.”
Grégoire Aubron, Partner & ManagerLe Jardin des Douars Hôtel Morocco
“Peter is a joy to work with. He takes care to understand your business, and shows a genuine enthusiasm for what you do. He also knows his journalists well, and then always matches the journalists to the story. He is a font of ideas, with a great gift for finding the perfect hook to hang a story on. His efforts have resulted in so many wonderful articles in a whole variety of publications. Our peers are always asking how we get such coverage; I must admit I am loathe to share my secret weapon!”
Joan Reen, Former OwnerYnyshir Hall Hotel Wales
“Peter da Silva offers a cutting edge results driven PR service which consistently delivers. The campaign has been tailored to my companies needs and the revenue more than doubled within a 12 month period. I would recommend Peter da Silva's PR services to any company however large or small.”
Stephen Cole, FounderFitFarms England
“Peter da Silva stands head and shoulders above the vast majority of PRs with whom I work. Not only is he a pleasure to know and to do business with, he has a hugely impressive collection of carefully picked hotels on his books, each one of which has been a joy to discover. He has great integrity, is extremely creative in his thinking and always has a clever angle at his fingertips. He understands his clients far better than most PRs and he instinctively knows which journalists to match with them, and how best. He is kind, professional, prompt and goes the extra mile. A beacon of his profession.”
Fiona Duncan, Hotel CriticDaily Telegraph Newspaper
“Whether it’s bringing alive the medieval spice markets of Fes, introducing us to the morna music of Cape Verde, or finding the perfect country house hotel in Wales, I know Peter da Silva Communications always has a great travel story for journalists. Peter is super-enthusiastic, incredibly well-researched, and has a contacts book to die for. You never turn down a Peter da Silva press trip.”
Liz Hoggard, Freelance JournalistEvening Standard Newspaper, Daily Mail Newspaper, Independent.co.uk
“We have worked with Peter da Silva on so many travel and food stories and they are always a joy to do because he is so full of enthusiasm and energy and knows exactly the sort of thing we are after to lift the page and give a bright new angle. He is so dedicated to his clients and is totally reliable. More than anything with Peter da Silva we know we are getting suggestions for reviews and feature articles which are going to be a perfect fit for our readers. We absolutely KNOW that many of our 6.5 million readers will be cutting out hotel features and booking a visit. As a PR he has that unique shorthand with my team and me and it is extremely exciting to work with him.”
Heather McGlone, EditorDaily Mail Newspaper – Weekend Magazine
“It's always a pleasure working with Peter da Silva, whether I'm looking for a fresh angle on a well-known place, or a topical approach to industry developments. Peter's unceasingly helpful, efficient and skilled at tailoring pitches and information to fit the journalist/platform. Having worked with him on features covering a wide range of destinations, budgets and markets, his creativity in searching out the most interesting aspects of each client means that his story angles are always really insightful, topical and relevant to the online audience.”
Lydia Manch, Managing DirectorLondonist Ltd
“Peter da Silva is super organised and efficient, making scheduling press trips and visits easy. For a freelance travel writer, with limited time and resources, this is invaluable. There are few PRs I deal with regularly, but I trust Peter’s opinion implicitly. He has a superb pick of boutique hotels on his books and brings a genuine passion for his clients and this shines through all communications, in writing and in person. If Peter asks me to go on a press trip, I’ll be there, because he carefully selects interesting journalists and introduces hotels and destinations with useful, story-worthy angles. And he thoroughly looks after you, too. Peter da Silva is – without a doubt – one of the travel industry’s most creative and talented PRs.”
Isobel Diamond, Freelance JournalistGuardian Newspaper, Conde Nast Traveller, Suitcase, Emirates
